Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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All content for Value-driven Marketing is the property of Elena Iordache Stoica and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo

Value-driven Marketing

34 minutes 58 seconds

1 month ago

Norway Market Entry: What Every B2B Leader Needs to Know. With Andreas Thue, Founder & Creative Director at Iteo

Looking at expanding into Norway? Wondering how to build trust and succeed in one of Europe’s most digital-savvy markets?

In this episode of the Value-driven Marketing Podcast, Elena Iordache-Stoica speaks with Andreas Thue, Founder and Creative Director of Iteo, Norway’s top B2B marketing agency. With 25 years of experience and clients like IBM, Dell, Salesforce, and Emirates, Andreas explains how to navigate Norwegian business culture and earn credibility.

What you’ll learn in this episode:

Why Norwegian culture values consensus, openness, and directness.How compliance, sustainability, and GDPR shape decision-making.
The role of local presence, references, and trust in winning deals.
What deal-breakers to avoid (hint: aggressive sales won’t work here).
Why quality and reliability trump “cheap” market entry strategies.

We also discuss how companies like Tesla built strong local presence and became trusted brands in Norway.

If your company is considering market expansion into Norway, this conversation will help you get started on the right foot.