Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

Value-driven Marketing

1 hour 3 minutes 29 seconds

2 years ago

Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

Companies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck.

If your company doesn't have a revenue strategy in place that starts with understanding your customer needs, your competitors, defining the right pricing strategy and channels, you're most likely to end up complaining that outbound sales are "dead".

I sat down with Liana and Gabriela of SavoireFair and explored what running outbound sales the right way looks like today in B2B.

Tune in to learn:

What B2B outbound done right looks like today
How to build a solid outbound strategy
Mistakes to avoid, what you can automate in your outreach process, realistic expectations, and much more

Gabriela Turcu and Liana Stoica are the founders of SavoireFaire, a Boutique consultancy helping B2B startups and scale-ups build global sales engines.

You can find more about their process and philosophy on their website www.savoirefair.com or connect with Liana and Gabriela on LinkedIn.