Social selling with zero BS in 2023

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Value-driven Marketing

Elena Iordache Stoica

24 episodes

1 week ago

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction. This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing. Value-driven marketing podcast is produced by STOICA.CO, a B2B marketing & digital agency based in Bucharest.

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Social selling with zero BS in 2023

Value-driven Marketing

59 minutes 46 seconds

2 years ago

Social selling with zero BS in 2023

Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages.

My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like.

For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.

Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one of their tech clients in a little over 9 months.

If you’d like to learn more about how Milk & Cookies Studio approaches social selling, hit play.

If you’d like to connect with Claudiu, find him on LinkedIn and on milkandcookies.studio

Bonus: Download for free this 30+ pages #NoBS social selling guide.