Come listen to VC Alumni Mike Parker (VC'89) talk about life in Silicon Valley, the media and advertising world pre and post COVID and his time at VC.

Guest:Mike Parker:

With nearly 20 years of experience in digital marketing, iCrossing's Global President Mike Parker (VC'89) has been a trusted partner to some of the world’s leading brands seeking to drive transformation and growth in an era of empowered consumers. Under his leadership, iCrossing has continued to thrive as one of the world’s leading digital agencies. Mike joined iCrossing in 2015 to oversee its west coast and US territories before taking the helm of global operations in 2017, a banner year for the agency which earned iCrossing a spot on Advertising Age’s coveted “Agency to Watch” list. Prior to iCrossing, he was Global Chief Digital Officer at McCann World Group, and also served as co-president for Tribal DDB’s U.S. network. Mike has been recognized by Campaign Magazine as a ’40 over 40’ leader of digital marketing, has won Digital Agency of the Year honors and served as a member of the inaugural Cannes Lions Innovation jury. (Bio)

Interviewer: Martin Ertl

Martin Ertl (VC'88) is founder and CEO of Recital Software, building software for a world in ~10 years where AI agents will negotiate contracts autonomously for businesses. He previously started, grew & sold Contractually (www.contractual.ly), a business software company that brought business contracts to the cloud. Coupa Software (NASDAQ: COUP) acquired Contractually, and Martin then spent three years as the General Manager of Coupa CLM (Contract Lifecycle Management), leading product management and sales to Fortune 500 and Global 2000 companies. Coupa (www.coupa.com) is the market leader for helping businesses manage their spending. Martin is a recovered lawyer and has degrees from UBC and McGill. He graduated from VC in 1988. (Bio)

Moderator: Stephen Jagger

Stephen Jagger (VC'96) is the co-President of the Vancouver College Alumni Association and co-founder of addyinvest.com (Bio)