EP02 - AI + Human Creativity: A Digital Marketing Leader's Perspective

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Velocity: Performance Marketing Podcast

Hawky

8 episodes

6 days ago

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy. In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

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EP02 - AI + Human Creativity: A Digital Marketing Leader's Perspective

Velocity: Performance Marketing Podcast

35 minutes 56 seconds

3 months ago

EP02 - AI + Human Creativity: A Digital Marketing Leader's Perspective

In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into the evolution of digital marketing with Rahul Shinde, Head of Global Accounts at Havas Media Network India's Center of Excellence. With over 15 years spanning brands like UTV, Emami, and leading roles at Havas, Rahul brings unique insights from both agency and client-side perspectives.

Chapters:

01:49 - Rahul's journey from Mobile2Win to global marketing leadership
07:00 - Agency vs Brand experience: What marketers need to know
10:59 - Digital transformation: Beyond tools to purposeful strategy
14:14 - AI and human balance in marketing execution
19:05 - Global vs regional marketing strategies and local nuances
29:22 - Augmented reality in marketing and emerging channels
32:43 - "Intent is the new black" - The future of consumer targeting

Meet Surender (host and co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Rahul Shinde: https://www.linkedin.com/in/rahulshinde/

About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.

More Episodes: https://hawky.ai/podcast/