In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
Topics Covered:
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)
Speakers:
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart
Gefen Laredo, SVP of Advertising, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
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Protect Your Brand & SELL MORE!™
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In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
Topics Covered:
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)
Speakers:
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart
Gefen Laredo, SVP of Advertising, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171
VENDO - Amazon & Walmart Growth Experts
34 minutes 9 seconds
4 months ago
Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171
In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how brands can adapt and thrive in the next era of intelligent commerce.
Topics Covered:
Amazon Rufus Context & Evolution (3:00)
Does Rufus Affect New Brands? (9:30)
The Importance of Inference (10:38)
Brands Optimizing for Inference (15:32)
AI Shopping (17:06)
Lens AI and Visual Search (22:00)
Agentic Evaluation (26:19)
Speakers:
Andrew Bell, Amazon Lead, NFPA
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
VENDO - Amazon & Walmart Growth Experts
In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
Topics Covered:
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)
Speakers:
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart
Gefen Laredo, SVP of Advertising, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107
📞 Contact Us:
www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Protect Your Brand & SELL MORE!™
