Dan Ariely is the bestselling author of Predictably Irrational and one of the world’s leading behavioral economists.

We explore why humans consistently make irrational choices, the hidden forces that shape our decisions, and what entrepreneurs can learn about pricing, perception, and context.

From his personal story of resilience after a life-changing accident to powerful experiments like the decoy effect and anchoring, Dan reveals why we’re “prisoners of our past choices” — and how to escape them.

If you’ve ever wondered why smart people make irrational decisions, or how psychology can transform business strategy, this conversation is for you.

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