In this episode, Lee and Danny talk Content Marketing. They start by defining content marketing, why it's important and what's key to creating a content marketing strategy. From their own experience, they dive into the hits and misses they've seen in content marketing and where the opportunities lie with creating content. Find the podcast that Danny references here: Trailblazers Note: This podcast was pre-recorded at the beginning of December. Some of the hosts personal references have alr...