A new rule in Oregon tries to limit real estate team names, and we ask the blunt question: does anyone hiring an agent actually care about the brokerage logo—or do they care about results? That debate launches us into a bigger conversation about AI’s real impact on housing: where the tools help, where they fail, and how smart pros can use them without losing the human touch. From the lending seat, we talk through practical wins like faster guideline research, cleaner client emails, and bette...
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A new rule in Oregon tries to limit real estate team names, and we ask the blunt question: does anyone hiring an agent actually care about the brokerage logo—or do they care about results? That debate launches us into a bigger conversation about AI’s real impact on housing: where the tools help, where they fail, and how smart pros can use them without losing the human touch. From the lending seat, we talk through practical wins like faster guideline research, cleaner client emails, and bette...
A new rule in Oregon tries to limit real estate team names, and we ask the blunt question: does anyone hiring an agent actually care about the brokerage logo—or do they care about results? That debate launches us into a bigger conversation about AI’s real impact on housing: where the tools help, where they fail, and how smart pros can use them without losing the human touch. From the lending seat, we talk through practical wins like faster guideline research, cleaner client emails, and bette...
