“Innovation is critical, but in mission-critical environments you earn trust by keeping systems working first.” We’re joined by Martin Moszczynski, Founder and CEO of Olinqua, one of Australia’s most innovative health-tech platforms transforming real-time operations inside hospitals. What started as middleware evolved into a category-defining system now trusted by major hospitals nationwide. In this episode, Martin shares: • Lessons from breaking into a conservative, risk-averse sector...
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“Innovation is critical, but in mission-critical environments you earn trust by keeping systems working first.” We’re joined by Martin Moszczynski, Founder and CEO of Olinqua, one of Australia’s most innovative health-tech platforms transforming real-time operations inside hospitals. What started as middleware evolved into a category-defining system now trusted by major hospitals nationwide. In this episode, Martin shares: • Lessons from breaking into a conservative, risk-averse sector...
Mastering the Art & Science of Corporate Branding with Rebecca Martin
View to the Summit
29 minutes
9 months ago
Mastering the Art & Science of Corporate Branding with Rebecca Martin
"You can recreate equity, and sometimes rebrands are a great chance to go out and reconnect with your audiences as well." Crafting a powerful brand goes beyond logos and colours—it’s about storytelling, audience connection, and strategic execution. Branding expert Rebecca Martin shares how businesses can build compelling, long-lasting brands by revealing the key strategies behind truly effective branding. In this episode, Rebecca dives into: • Why understanding your audience is the fou...
View to the Summit
“Innovation is critical, but in mission-critical environments you earn trust by keeping systems working first.” We’re joined by Martin Moszczynski, Founder and CEO of Olinqua, one of Australia’s most innovative health-tech platforms transforming real-time operations inside hospitals. What started as middleware evolved into a category-defining system now trusted by major hospitals nationwide. In this episode, Martin shares: • Lessons from breaking into a conservative, risk-averse sector...
