Host Natalie Pearce sits down with Harriet Hastings, the innovative founder of Biscuiteers—a luxury biscuit-gifting brand that transformed the food gifting space.

Harriet shares how her entrepreneurial leap came after stepping away from a successful career in publishing and PR, seeking greater control and flexibility as a mother of four. Starting Biscuiteers in her husband’s catering kitchen, Harriet spotted a gap in the market for stylish, personalised gifts and turned it into a business now icing nearly three million biscuits each year.

Key insights include:

• The power of storytelling and organic PR in building a brand.
• How Harriet strategically leveraged corporate partnerships with global brands like Dior, Cartier, and Emma Bridgewater.
• Her experience navigating challenges in manufacturing, scaling operations, and managing multi-channel sales strategies.
• Advocacy for female founders through her initiative “Buy Women Built,” tackling systemic funding issues and championing women-led businesses.

Hosted by Natalie Pearce.

Visit www.virginstartup.org to find out about how you can start-up and thrive. You can access Start Up Loan funding and free Business Advice to get your new business off the ground.

Thanks to Virgin Money for making these events free for founders everywhere.

The podcast is produced by Goldfish for Virgin StartUp.

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