This episode of Virtual Water Cooler Chat features author, entrepreneur, and—most of all—teacher Seth Godin.  Seth is probably most well-known as a best-selling author and speaker. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2024, Seth released THIS IS STRATEGY which is a game-changer to rethink strategy as “the philosophy of becoming.”  His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller.  Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time.  By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  In 2013, Seth was one of three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.   Check out all of Seth’s work, his podcast, and his 35 years of projects on his website.    Virtual Patent Gateway (VPG) reduces overhead costs by providing PTAB attorneys with on-demand and affordable paralegal support services. Virtual Patent Gateway Founder Ashley Cheung has a passion for supporting the next generation in the workplace and is committed to developing a growth mindset within VPG.    Learn more about VPG here.  Legal Disclaimer: This podcast is posted for educational purposes and does not constitute legal advice.