E17: Facebook Algorithm Basics How to Improve The Reach Of Your Content

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Visibility & Connection: Social Media Audience Building With Brandie Peters

Brandie peters

26 episodes

1 week ago

This is a podcast by social media marketing strategist ( audience building expert ) Brandie Peters. Since 2012, Brandie has been making money online marketing products and services to her social media followers. In 2019, Brandie lost access to her entire personal Facebook account where she had built the majority of her business. In this cast, she talks about rebuilding her audience from scratch, social media audience growth strategies, the big mean evil algorithm, and the step by step process of rebuilding her business ( and social media audience ) after being kicked out of her Facebook.

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E17: Facebook Algorithm Basics How to Improve The Reach Of Your Content

Visibility & Connection: Social Media Audience Building With Brandie Peters

15 minutes 7 seconds

6 years ago

E17: Facebook Algorithm Basics How to Improve The Reach Of Your Content

Are you someone who produces content and posts it on Facebook? If you are then you have likely experienced the frustrations that arise when you feel like Facebook is not being fair, or not showing your content to the people who you want to reach. Unfortunately, you aren't alone, many people feel this way - that the content they work hard on, live videos, insightful posts, images etc. don't get reach when they post them on Facebook. However, there is a technical reason that is important to understand and acknowledge. This is the algorithm.

The Facebook algorithm determines who sees what on Facebook. It is designed to show Facebook users the content that Facebook feels will be most relevant to them. The way that they do this is by paying attention to the engagements that a post gets when it is initially posted. Each user on Facebook is also part of a "demographic profile" that keeps tracks of their behaviors and the type of content that they are most interested in. The algorithm's priority is to keep people on Facebook longer, so they show the users more of the content that they frequently enjoy. As a content creator, this is important to understand because if Facebook isn't showing your posts to your audience, the reason for this is because they are not engaging with it and your audience is mismatched.

In this video today I talk about how the algorithm works ( basic-level ) and what you need to be conscious of when you are building your audience on this platform. We go over some of the visible "engagements" and what they say to the algorithm that impacts the reach of your posts.

LEARN HOW TO GROW YOUR FACEBOOK GROUP USING THE A FACEBOOK PAGE ( AD STRATEGY )

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here:

https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy

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https://brandiepeters.ca/325post-ideas/

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