Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
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Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Visibility Era
26 minutes
4 months ago
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies. In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things: 🍼 Building a mission-led oral care brand for kids 💡 How she used DIY influencer marketing to get her product in front of real moms 💰 What it really looks like to bootstrap a CPG startup 📦 Getting visibility without a PR agency or big marketing budget 📲 Growing a pers...
Visibility Era
Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
