Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
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Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110
Visibility Era
14 minutes
4 months ago
How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110
In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage. If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro. Whether you’re a product-based founder, service provider, or expert, this is your first (and most important) step to getting press. 🎯 Wh...
Visibility Era
Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...
