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Visibility Era
Bridget Sicsko and Lydia Bagarozza
132 episodes
1 day ago
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...
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All content for Visibility Era is the property of Bridget Sicsko and Lydia Bagarozza and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...
Show more...
Personal Journals
Business,
Society & Culture,
Entrepreneurship,
Relationships
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/bb/f4/6e/bbf46e0a-cfba-fa5f-950d-0d5df5e574de/mza_2891612341430983100.jpg/600x600bb.jpg
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
Visibility Era
13 minutes
1 month ago
Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127
In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales. If you’ve ever wondered whether PR is “worth it,” this is your roadmap. What You’ll Learn: - How PR builds credibility and trust faster than most methods you're taught - Why a st...
Visibility Era
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...