5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...
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5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...
Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117
Visibility Era
14 minutes
4 months ago
Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117
Are press releases dead? Not exactly—but most businesses are using them wrong. In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results. Here’s what you’ll learn: ✅ When you should not use a press release (and what to do instead) ✅ The best times to leverage press releases for real media traction ✅ How to distribute your release so it actually gets picked up ✅ The #1 mistake brand...
Visibility Era
5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...
