#6 David Kim's Vibe: Mastering the Sales Kickoff (SKO) with Strategic Planning and Engagement

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Vision to Vibe

Nick Salvatoriello

16 episodes

3 weeks ago

Hosted by Nick "Sal"vatoriello, Vision to Vibe is a podcast dedicated to getting inside the minds of creators shaping the next generation of marketing. Each episode features conversations with trailblazing thought leaders, sharing actionable insights on the latest trends, cutting-edge strategies, and proven methodologies. Along the way, you'll hear entertaining and inspiring stories from real marketing leaders who have been in the trenches, with the scars and successes to show for it.

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All content for Vision to Vibe is the property of Nick Salvatoriello and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#6 David Kim's Vibe: Mastering the Sales Kickoff (SKO) with Strategic Planning and Engagement

Vision to Vibe

32 minutes 58 seconds

11 months ago

#6 David Kim's Vibe: Mastering the Sales Kickoff (SKO) with Strategic Planning and Engagement

In this episode of Vision to Vibe, I sit down with David Kim to do a dive deep into the world of Sales Kickoff (SKO) events. David, a sales and enablement leader at Marketo, Demandbase and Drift, shares his journey and we revisit some of our favorite moments from helping put on SKO's together. We share insights on planning and executing successful SKOs—especially in today’s digital environment.

From creative strategies to keeping audiences engaged, this conversation is packed with actionable advice for sales and marketing leaders.💡 Key Takeaways:-The importance of strategic planning and team alignment for a successful SKO-How digital SKOs differ from in-person events and the strategies needed to overcome challenges-The critical role of the Event MC in keeping the audience engaged and adaptable to surprises-Enhancing engagement with creativity, recognition moments, and interactive elements like chat features-Why participants remember how they felt more than the content itself—and how to leverage that for maximum impact-David also emphasizes the need to balance information delivery with entertainment to create a memorable experience. Whether you're organizing a virtual / hybrid SKO or gearing up for your next event, this episode is a must-watch! 🎧🕒 Chapters:00:00 Introduction to SKO and David's Journey09:01 The Structure and Objectives of a Successful SKO13:59 Navigating Digital Challenges in SKO Planning19:01 Engagement Strategies for Virtual Events19:56 The Role of the MC in Events25:52 Creating Memorable Recognition Moments30:06 The Importance of Adaptability in Events36:08 Measuring Impact and Engagement in SKOs📢 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Vision to Vibe!🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/🔗 Connect with David Kim: https://www.linkedin.com/in/davidjwkim/📺 Watch more episodes on YouTube: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=B-QkXxtbgTl7JOL9🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906