AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems. In this episode we explore: • How AI is transforming marketing strategy, content, and automation • What to automate — and what should stay human • The hidden risks of AI-...
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AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems. In this episode we explore: • How AI is transforming marketing strategy, content, and automation • What to automate — and what should stay human • The hidden risks of AI-...
Watch Time Is the New Pipeline: Why Brands Need YouTube | Valeria Korotina
Vision Voices
38 minutes
1 month ago
Watch Time Is the New Pipeline: Why Brands Need YouTube | Valeria Korotina
Most brands still treat YouTube like an archive — webinars, clips, and press videos. But the companies winning attention today treat it like strategy. In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing. We explore: • Why YouTube is the most trusted platform for long-form attention • What B2B can learn from kids’ content — authent...
Vision Voices
AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems. In this episode we explore: • How AI is transforming marketing strategy, content, and automation • What to automate — and what should stay human • The hidden risks of AI-...
