Trish Butler has held senior marketing roles at household names such as B&Q, Screwfix, McCann, and the Taxback Group (now CluneTech). These roles gave her a front-row seat to the challenges of scaling international brands, managing multiple markets, and aligning teams around shared values and goals. Host Simon Hodgkins catches up with Trish Butler, Portfolio CMO, on this episode of VistaTalks.
Key Takeaways
Trish closed the conversation with a message every business leader should remember: keep it simple. Focus on clarity, consistency, and delivering on your promise every time. Growth comes not from complexity, but from clear communication, strong culture, and customer-centric thinking.
00:00 - Trish Butler - VistaTalks Ep 182
01:26 - Building Brands in High-Growth Startups
07:02 - Lessons from Leading Multiple Brands
10:33 - Scaling Brands Effectively
16:24 - The Role of AI in Marketing
21:32 - Culture, Communication, and Alignment
26:00 - Go-To-Market Strategies That Work (and Fail)
31:50 - Leading Global Teams and Key Takeaways
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