Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?
At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.
I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.
Chapters:
(00:29) Understanding Trademark Fair Use
(01:50) The Lanham Act Explained
(03:02) Personal Reflections on Trademark Issues
(05:37) YouTube's Response, and Content Strategy
(07:58) Building a Resilient Online Presence
(10:15) The Future of Social Media and AI
Links mentioned:
41k impressions LinkedIn video post: "Let's talk openly about fees"
Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube
My podcast tools:
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Bring me into your next meeting: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.