What if your next “course” wasn’t a course at all - but a sharp hook, a simple habit, and a message delivered exactly where work happens? In this episode Bill Banham sits down with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, to rethink how L&D earns attention, builds trust, and drives performance with the precision of great marketing. Bianca digs into the learner-before-content mindset and why it changes everything from scoping to scale. Bianca lays ...
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What if your next “course” wasn’t a course at all - but a sharp hook, a simple habit, and a message delivered exactly where work happens? In this episode Bill Banham sits down with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, to rethink how L&D earns attention, builds trust, and drives performance with the precision of great marketing. Bianca digs into the learner-before-content mindset and why it changes everything from scoping to scale. Bianca lays ...
Marketing Your Learning: Hooks, Trust, and Real Impact at Work
Voices of the Learning Network
18 minutes
2 weeks ago
Marketing Your Learning: Hooks, Trust, and Real Impact at Work
What if your next “course” wasn’t a course at all - but a sharp hook, a simple habit, and a message delivered exactly where work happens? In this episode Bill Banham sits down with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, to rethink how L&D earns attention, builds trust, and drives performance with the precision of great marketing. Bianca digs into the learner-before-content mindset and why it changes everything from scoping to scale. Bianca lays ...
Voices of the Learning Network
What if your next “course” wasn’t a course at all - but a sharp hook, a simple habit, and a message delivered exactly where work happens? In this episode Bill Banham sits down with Bianca Baumann, VP of Learning Solutions and Innovation at Ardent Learning, to rethink how L&D earns attention, builds trust, and drives performance with the precision of great marketing. Bianca digs into the learner-before-content mindset and why it changes everything from scoping to scale. Bianca lays ...
