Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
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Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba
VTEX Live
22 minutes
2 months ago
Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba
From Colombia to Brazil, Europe, and now New York, Daniela Jurado Jabba’s career maps the evolution of VTEX into a global commerce leader. As Executive Vice President for North America, Daniela has spent the past decade building regional teams, opening new markets, and helping retailers and brands adapt to the new era of unified commerce.
In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Daniela to explore how local insight, operational efficiency, and customer retention are defining the next chapter of commerce innovation in North America. They discuss the contrast between European and U.S. markets, why customer trust and delivery experience matter more than ever, and how flexible, composable architectures help retailers scale faster and smarter.
This episode offers real-world strategies for growth, resilience, and customer loyalty in modern commerce for anyone building globally while thinking locally.
VTEX Live
Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.