In this episode, I invited Bhuman Dani – founder of WickedGud, a company promoting guilt free eating with the mission of un-junking one kitchen at a time.

Did you know that the noodles you eat are already deep fried? The pasta that you eat has a lot of refined flour? If you’re consuming these packaged foods on a daily basis, it’s not healthy – especially if it is being consumed by kids.

How do you solve this problem? You eliminate the deep fry process. You eliminate the refined flour. At the same time, try to keep the taste and texture. That’s exactly what WickedGud is trying to build.

With health icons like Shilpa Shetty representing the brand and with grabbing eye balls on Shark Tank, WickedGud has positioned itself perfectly to conquer the future of food.

I had a blast talking to Bhuman and we spoke about a range of topics like:

(00:00): Introduction

(01:11): How did Bhuman start his entrepreneurial journey? Was it in his blood?

(04:48): Is there a secret to crack BCG interviews?

(05:55): What tilted Bhuman to exit his first venture and start another venture towards guilt free eating?

(12:28): ELEVATOR PITCH

(15:57): How were the early days of WickedGud? Why did Bhuman start with Pasta? What were the methodologies adopted to go from idea to launch?

(21:46): NEW PRODUCT LAUNCHES + using different technologies to drastically reduce saturated fats.

(33:08): Talking about traction, distribution strategies, geographies that are working for the brand and customer feedback.

(42:29): How was the experience of working with Shilpa Shetty to represent WickedGud?

(45:11): THE SHARK TANK EXPERIENCE

(49:17): What is the long term vision for WickedGud? Any new product launches in the pipeline?

(50:44): RAPID FIRE Qs