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Wag Out Loud
Krista Karpowich
100 episodes
9 months ago
Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. So whether you have a sprightly pup, a wise old sage or a beloved friend of any age, Dog Love Oils help to enhance your pups wellbeing, and happiness. Are you tired of using chemical laden products on your precious pup? Well, Dog Love Oils has you covered. Whether it's soothing your dogs hotspots, protecting them from pesky fleas and ticks, aiding digestion, relieving sore joints, or simply promoting overall wellness, Dog Love Oils has crafted top quality natural solutions for you. What makes these elixirs stand out? Well, it's all about quality and Dog Love Oils uses only the finest pure therapeutic grade essential oils, ensuring safety and effectiveness for both dogs and their human companions. And rest assured that all Dog Love Oils are blended with natural ingredients and expertly diluted and tested to be dog safe. Show your love by going to https://www.dogloveoils.com/ today and explore their wide range of products designed to boost your best friend's well being. And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
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Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. So whether you have a sprightly pup, a wise old sage or a beloved friend of any age, Dog Love Oils help to enhance your pups wellbeing, and happiness. Are you tired of using chemical laden products on your precious pup? Well, Dog Love Oils has you covered. Whether it's soothing your dogs hotspots, protecting them from pesky fleas and ticks, aiding digestion, relieving sore joints, or simply promoting overall wellness, Dog Love Oils has crafted top quality natural solutions for you. What makes these elixirs stand out? Well, it's all about quality and Dog Love Oils uses only the finest pure therapeutic grade essential oils, ensuring safety and effectiveness for both dogs and their human companions. And rest assured that all Dog Love Oils are blended with natural ingredients and expertly diluted and tested to be dog safe. Show your love by going to https://www.dogloveoils.com/ today and explore their wide range of products designed to boost your best friend's well being. And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
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5 Things You Don’t Know About Canine Kidney Disease
Wag Out Loud
38 minutes 4 seconds
2 years ago
5 Things You Don’t Know About Canine Kidney Disease
Hey there this is Krista with Episode #172 on the Wag Out Loud pawdcast. Have you checked out all of the amazing trusted brands that I highly recommend? These are products that I've tried on my dog Winston and that I know, like and trust. And these products will also help your dog to thrive. So just go to https://www.wagoutloud.com/ and check out the trusted brands section. And I've negotiated discounts for most of the products, so why not see what can make a difference in your dog's life.? And don't forget to also check out the resources page as well. It's filled with some very important information for you and your dog. While we humans breathe in and breathe out the same way, our dogs breathe in through their nostrils and then out through their slits that are found on the sides of their noses. And this circulates air so that your pup is always bringing in new smells. And breeds like bloodhounds also have the advantage of floppy ears. And that pushes up new smells. Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. As an animal lover her entire life, Alex Roberts mission is to help every pet live their longest, happiest lives. She has been using holistic remedies on wildlife and pets since she was a young child, and now has 18 years of professional experience in the pet industry. After receiving her Clinical Pet Nutritionist certification, she started Healing Bay Pet Nutrition LLC to dive deeper into helping more pets benefit from the world of holistic modalities, especially those suffering from chronic disease. Well, hello dog lovers, we are going to learn something new today as I chat with Alex Roberts about the 5 things you don't know about canine kidney disease. Alex, welcome to the show! Hi, Krista. Thank you, I'm really excited to finally be here. I know we set this up so long ago, and the day is here. And I can't wait to learn from you. So before we get started, I'm going to ask you to please introduce yourself. And tell us why you wanted to cover this topic of kidney disease on the show today. Yeah, so my name is Alex Roberts. And I of course am a lifetime animal lover of all creatures great and small. But I became a certified clinical pet nutritionist a few years ago, and I started a business doing one on one consults with pet owners. And due to the nature of being a nutritionist, I see so much chronic disease. And it's chronic disease that from a holistic perspective is very preventable in a lot of ways. And many cases, from a conventional perspective, not necessarily. But with that holistic scope and through a holistic lens, we can do so much more to help these patients in chronic disease states. So that's why I'm here today is hopefully to help some more dogs and maybe cats because a lot of things are pretty similar across the board with the two. Hopefully help them live longer, healthier, happier lives. That's what it's all about. Well, let's get into this. Kidney Failure is really an irreversible process. And studies show that one in 10 dogs suffer from kidney disease. So is it true that an early diagnosis can help your dog survive longer? Can Kidney Disease be Cured? Yes, I definitely agree with that statistic. It's something that I do see, I think, a disproportionately high amount of these cases. Again, just sort of because of the nature of being a nutritionist, I get all these chronic disease cases versus being a veterinary clinician, you're seeing chronic disease and acute disease. So like you know, viral infections, things like that. Those are most common things that would fall into the acute disease category, or injuries and as a nutritionist, I'm not seeing those things. So across the board, that you know, about 10% of dogs are diagnosed with renal failure or chronic kidney disease at some point in their life is true and for me personally it is a massive amount of my patients. It's around like 40% of my personal patients have renal failure or chronic kidney disease, which is it's horrible because it's not reversible. But I want owners, caretakers, pet lovers to know that there are things you can do. It's not like this totally hopeless, you know, black hole that your, your fur baby has been diagnosed with. There's a lot more you can do. It's just that we can't completely reverse it, unfortunately. Right. Well, let's dumb it down. For those of us, you know, we have kidneys too. But can you tell us what is the function of the kidneys? What is the Function of the Kidneys? Yeah, so the kidneys are our major filters in our bodies. And generally, when I use the word, our I'm referring to mammals. So dogs, cats, humans, elephants, mice, horses, we do have a lot in common, but we all have a lot of differences we have a lot in common too. And our kidneys all work the same way. So they're filtering out all of the… well, I shouldn’t say all of… because almost all of our organs have their own waste products that they filter out. But the kidneys are our major waste product filtering device, so and they're able to rid our body of these harmful metabolic wastes through urine, which is a sort of beautifully simple mechanism compared to some other metabolic processes in the body. But definitely don't have time to get into that today. That could be like, many hours long. Conversation, even though it's relatively simple And I think I read, which is not good that typically, kidney disease goes undetected until the organs are functioning at only 33 to 25% of their capacity. How is Kidney Failure Diagnosed? I'm glad you brought that up. It's something I wanted to mention. So it's true. And it's something that even though so this is kind of weird. So even though we know that to be true, so the blood and urine markers that we're looking for when diagnosing kidney disease, they're not going to flag kidney disease until they're down to that sort of 1/3 or less function. We simultaneously once we've diagnosed it, have no way of knowing what percentage of function is actually left. That's a little bit of a weird paradox, which isn't helpful doesn't make things any better. But there are there are really only a few markers that we're looking at in the blood, urine gets a little more complicated because there are markers in the urine that can be indicative of a lot of other things. But normally, your vet will run a blood test first and if they suspect kidney disease, then they'll do a urinalysis to verify that those markers they’re looking for are there. But in the blood traditionally, we look at BUN, which is blood urea nitrogen and creatinine, which if anyone out there is a workout enthusiast, they might take a creatine supplement, and creatinine is then the waste product after your body metabolizes creatine, and some ends up in the urine, some in the blood. So we're looking for basically how much creatine how much urea are in the blood. When those become excessively high. That was really traditionally our only way to say we're diagnosing this pet with renal failure, kidney disease. So recently, there is a new marker called SDMA. And it's nice because you look at SDMA, and if SDMA is over 14, which is this nice, cute little number, then you can say allegedly. Okay, we are in renal failure we are we have chronic kidney disease. The generally accepted consensus is that this new SDMA is the best marker that we have for more accurately diagnosing kidney disease. But it's again, it's far from perfect, and it's something that honestly, we just don't know enough about. There are vets that are like, I don't trust this whole SDMA thing. I'm putting, you know, no faith in it whatsoever. Because it is relatively new, and although we think it's the best marker we have, we don't even really know how accurate it is. Yeah, even diagnosing kidney disease is really far from straightforward. Right. But I guess this goes to show that, you know, annual physicals, at least for your dog, and at least the annual blood panels along with that gives you a blueprint or a base of how to read the values in the future. So you have something to compare, correct? Yeah, absolutely. Yeah. 100%. Any, vet out there will, you know, no matter how conventional they are, will tell you, you know, they'd love to get a blood sample from your dog every year, even if they're totally healthy. And it's extremely important as they get older, I would argue the older they get, the more important it is, again, no matter how healthy they seem, specifically because of their kidneys. But on top of that, at any age, you really should ideally be getting blood every year, again, no matter how healthy they seem. Because although within a given for every marker within that blood test, there's a given set of values, a low end and a high end. That is averaged throughout a certain population of dogs that was originally you know, taken to establish those values. Your dog could have a normal for them that's above or below. And that goes for anything. So that to me, by itself is a great reason, just to as soon as you get your dog get blood done, and just keep doing it at least once a year. There's no such thing as too much honestly, but once a year, just a nice convenient time when they go into their physical. Okay, so are there any outward signs that your dog is experiencing kidney disease? Signs of Kidney Disease? Yeah, the most simple is when they start drinking a lot and start urinating a lot, which can also be a sign that the other big thing that that's a sign of is diabetes, it can be a sign of a bunch of other things too. But honestly, that sort of a big one to look out for. And it's a little tricky because especially if it's a multi dog household, it can be hard to tell how much your dog is drinking. But that really just goes back on how important it is to keep keep up on the bloodwork and you know again, the older they get, the more important it is to keep up on their bloodwork. Okay, well all good information. And we are going to take a quick sponsor break. But when we come back, Alex promised in the beginning that there are things we can do holistically to help treat canine kidney disease, also known as renal failure. And we're gonna get into that so everybody hold tight, we will be right back. I want to thank my friends at Green and Experience for being our monthly sponsor. Did you know that many of the most popular dog toys contain dyes, preservatives and chemical residues that are toxic?  Testing has also revealed heavy metals, along with hormone-disrupting chemicals, carcinogens and neurological poisons.  But now you can give your dog an organic, plant based, zero waste dog toy!  I want to introduce you to non-toxic fetch balls.  They look like tennis balls, but these are chemical free, wool free and synthetic free!  Made with organic bamboo fibers and organic natural rubber, these fetch balls are gentler on teeth, fun AND healthy!  Fetch your dog this non-toxic toy by going to Etsy.com and put GreenandExperience in the search bar. You can also find the link in the show notes. Choose from a set of two or three fetch balls and save by using the code WOL15 at checkout for a 15% discount.  A better dog toy plus you’re giving back because $1 from each purchase is donated to the St. Hubert’s dog shelter in Madison, NJ.  Also, if you purchase two or more fetch balls and yours is one of the first 100 orders, you will also receive a FREE encapsulated dog tag valued at $15. How awesome it that? And we're back with Alex Roberts and Alex, you are getting into the nitty gritty now what everybody wants to hear about the holistic approaches to treating canine kidney disease. So you mentioned that about 40% of your clients are experiencing kidney disease. Why do you think that's on the rise? What is happening to our dogs? Why Is Canine Kidney Disease on the Rise? Yeah. So the conventional wisdom is, honestly, the conventional wisdom in this case is there really is no good answer. But the holistic wisdom is that there are very clear answers. And unfortunately, a multitude of causes. So the epidemic as some like to refer to it as of kibble. And just mass processed food being fed seems to be a there seems to be a really big causative link there. And I do have a specific definition for that, as well. On top of those two really big, standalone factors, you have a ton of other environmental factors. And technically vaccinations and food are both environmental factors. But flea and tick prevention chemicals, heartworm chemicals, what is in your water supply, house chemicals, lawn chemicals, such just so many factors, laundry chemicals, it's just everything, you know, all these little things that we're starting to see more issues in humans that we're linking to these chemicals that have come up in our lives. And unfortunately, our pets are suffering the same way. But I want to I want to go back to my statement on over vaccinating and specifically what I mean by that. So I personally believe that vaccines should you should have these individual tailored approach to what vaccines are or are not appropriate for your individual pets in your individual area for your individual lifestyle, because those are all things that factor into whether or not vaccine do or don’t make sense for your pet. And we're not going to get into the whole vaccine thing. Because yet again, that can be its own conversation. But I just want to make it clear that I you know, I don't believe that no vaccines is the answer. But unfortunately, in vet school, we're taught the standard operating procedure for vaccines, which is based on the vaccine company’s recommendation. And it's really not based on good science, all of the good science tells us that we do not need any vaccine every year. But the other unfortunate reality is that that's how, as veterinarians, we make most of our money. So just something to keep in mind. Thank you. So if I were to simplify all of this, you know, you mentioned the kidneys are really a filter. And because we're living in environments that are so toxic, you know, you just went through the list. Kibble, over vaccinating, and all the environmental chemicals that our dogs live with, is it that the toxic load to the kidneys is just so overwhelming, especially as they're getting older, and therefore they're in that disease state. Is it that simple? Yeah, I honestly, I think that is the perfect way to try to simplify and sum it all up. 100%. That's perfect. And with that toxic load, and you know, as we get older, all of our organs just need to work a little harder, but the kidneys, in all mammals, again, they just tend to naturally wear out with age, you know, really old humans no matter how well they take care of themselves, their whole lives. And their kidneys tend to wear out. It's just one of those things that eventually happens. And some pets now are living to extremely old age. Unfortunately, average age is decreasing, but you have some that are living longer and that can you know, that certainly factors into the average as well when no matter how well they're cared for their whole lives. Kidneys just wear out is the unfortunate reality of being a living, breathing creature, with kidneys. Well, let's talk about how we can holistically approach a dog that has kidney disease? What are your recommendations to help support what kidney function they do have? How to Holistically Approach Canine Kidney Disease Yeah, so probably predictably, I'm gonna say the number one biggest one is food. And although I do say that with just about every chronic disease, honestly, any holistic or integrative veterinarian or clinician will agree with me, it's not just because I'm a nutritionist that I say this, I promise. It really is. It's the basis of everything. And the way I like to look at food, too, is, you know, not just because it's what fuels every process in our body. So of course, it's important, but it's the one really major determinant that we have complete control over when it comes to gene expression. So honestly, as far as I'm concerned, I believe every disease out there, especially all of the common chronic ones, have some form of genetic component. And there's nothing we can do to change our pet’s pedigree, genes, family history, right? We have no control over that. But what we eat, does control how many of our genes express proteins, which is just how all the cells in our bodies function with pretty much everything. So food is just so so important. I don't even know how to drive home how important it is. But that's, that's my, that's my way that I hope makes sense to someone at least, to really drive that home at home. So what does that look like? Then? You know, what food do I feed an animal that kidneys are struggling? So number one, and conventional and holistic veterinarians will both tell you this. So this is a good one. It's not super confusing. Unlike everything else out there is moisture is super important. Moisture is the number one most important factor. And so along with that, you know, kibble is not only extremely low moisture content, but it is so dry that when your pet eats it, it literally sucks moisture out of their body just in order to be able to digest it. So I think kibble has a place. You know, I think everyone needs to do what they can for their pet, I do not believe in you not being able to buy groceries for the week to feed your pet. Think that your your pet is lucky to have you have someone that loves them and feeds them. So you know, everyone needs to do what they can do within reason for them. But if at all possible, this is really, really a disease that we want to avoid kibble. Canned commercial food is even a lot better. However, to be honest, I'm not a huge fan, because it can be really expensive. There are actually a lot of better food options out there that are less expensive than a canned food. So on top of all of that, your veterinarian will often supply you with some subcutaneous fluids that you can do at home. And it sounds really scary. But most animals do really well with it, and your vet will go over how to administer them with you. It's not as scary as it sounds, and it's totally worth it. And if it's not something your vet mentioned, ask them about it. Because what I found is a lot of times vets won't bring it up unless the pet is in really advanced renal failure. So I recommend all my clients after but about it if that hasn't already brought it up to them because I've seen it make a really big difference. Good point. Yep. For subcutaneous so you know, we're not talking IV where you know, have to hunt down a vein on your animal, blood everywhere. Like there's no blood. It's a tiny little skinny poke, like between their shoulder blades. And it's a lot of people just think like, oh, that sounds so scary. I could never do that. But then once your vet shows you how to do it. It really is like, oh, okay, I can handle that. I've done it. So yes, I agree. We have to wrap up shortly. So I wanted you to have a chance to tell us more about optimal diet. What should it include and what should it not? So the next big one after moisture is protein. And this is really confusing because there's so much contradicting information out there. If you have a conventional veterinarian, normally, they will tell you, you need to decrease protein in the diet. However, there's actually zero, good science, zero data that supports lower protein, helping the kidneys at all. But what we do believe to be really important is the quality of the protein. So again, unfortunately, I feel like I'm bashing processed food this whole time. And you know, again, it's not ideal, but gotta do what you can do, the more heavily processed the food is. So canned food, and kibble are really at the top of the most processed list. With the poor quality, the protein normally is going into it. But no matter what the quality originally was, the more it is heated, the less bioavailable it becomes, which basically means as far as the body is concerned, it's poor quality protein. So the less processed the protein is, the better. So in a perfect world, best case scenario is you make a homemade diet tailored to your individual critter. And you know, with all of the perfect balance everything to make their kidneys happy. That's not realistic for a lot of people. And I get that some of my favorite options going with a commercial food, Steve’s Real Food (use code WOL 20 for 20% off) is a frozen, actually they make a freeze dried as well. But freeze dried, it's always going to be dry. So unless you're adding moisture back in, I do recommend frozen. It's a frozen raw commercial diet, but is a really nice balance of everything. There are a bunch of other brands I like too. Steve's is really good. Honestly, it's a good bang for your buck, a great price per pound. And it's just a really nice balance of nutrients, specifically for animals in renal failure. What about supplements? Should we adding anything? So there are definitely some things to add. One thing you do want to watch out for, and this is something that even conventional vets will often say is you want decreased phosphorus. And this is something that depends on the individual patient. This isn't necessarily true for every patient in renal failure. But the best way to do that when at least we're thinking of what supplements to add, or maybe you are homemaking food, you don't want to add bone to the diet or bone meal to the diet. But instead you can add egg shell. And long story short that is a source of calcium with minimal phosphorus. So reading labels for bone really and making sure they don't have a bunch of bone or bone meal is important with any supplements. And that one is really specific to kidney disease. I just want to let people know, in healthy animals, I'm a big fan of bone is really specifically in this case that I recommend that but some other supplements to add. So number one is a probiotic, I've seen some supplements on the market that I've had some vets recommend that are called like dialysis in a bottle or something. And it's literally probiotics and it's like two strains of bacteria. Like oh, that's quite the quite the claim you're making there. Probiotics are really, really important for so many reasons. And along with a probiotic. So having the actual live bacteria in there. You do want to have a prebiotic ruscoe oligo saccharides to be sort of the best option, but as long as there's some kind of probiotic, some kind of fiber in there. Normally it makes it much more available in the digestive tract. And a bonus is adding a digestive enzyme along with the probiotic and prebiotic that's like your your perfect world if you get that trifecta. So another another one that I can recommend just across the board is some form of glandular or freeze dried kidney. So we feed kidneys to support the kidneys, very traditional Chinese medicine approach to things and there have been studies done on it over the years. Not a ton of great science has gone into it honestly. Some studies have shown that it's really helped Some studies have shown that it just doesn't do anything. But there's nothing out there to show that it could hurt. So it's like a why not. And honestly, it's something that I personally have had a lot of success with. And it's not terribly expensive. So it's just like, it can't hurt. I've had really good luck with it, and it doesn't cost a ton of money. So it's on the top of my recommendation list. Next one, that is again, just blanket recommendation this, this goes for anyone is some kind of fish oil. I really like recommending a krill oil, probably the most widely “available” fish oils are either salmon or Pollock oil. The only reason I don't love those as much is because they're big, predatory fish. So they end up with biomagnification of contaminants in their tissues, which means basically, by the time you are consuming the oil from that fish, you're getting more heavy metals and other yucky things that you don't want to be consuming. Whereas if you're consuming krill at the bottom of the food chain, you're getting minimal to none of those contaminants. So tends to be a little bit more expensive, but you need less of it as well. So, okay, kind of balances itself out. And there are lots of good brands out there. I don't really have you know, one brand that's like my favorite or anything. So do your research. Well, Alex, we are already past our time. So I know you're just going to mention a few herbs, if you could mention those. And then yeah, we'll talk about an offer that you're making. Herbs that Can Help Okay, so my last little tidbit, these are a little bit more individualized, but dandelions, specifically dandelion leaf, Hawthorn herb, astragalus, and marshmallow herbs can all be really helpful. But it does depend a little bit on the individual patient, but none are going to hurt anyone, none hurt to try. All right. Oh, my gosh, this is such good information. Well, Alex, as we're wrapping up, you were telling me that you are putting a course together that should hopefully be out by the time that this episode releases. Can you tell us about the offer that you're making? OFFER Yeah, so I am diligently trying to get this course completely finished. By the time this is out, and if it's not quite 100% Finished. By the time this is out. I am enabling an email, sign up so that you're notified as soon as it is out. And that’s on my website, I'm sure will be attached to this. But I am going to offer 20% off of that course to all of your fabulous listeners. And what is the course about.? So this course is going to be a individualized deeper dive into kidney disease. Like I said, it's just something I see so much of it's something that I really see. See a need for even though it is it's more of a niche. It's not something that applies to everyone, but I am specifically keeping in mind, pet caregivers and lovers that don't have an animal that currently is in renal failure, you know, so I'm keeping in mind the prevention side as well. So this is something that benefits everyone, even if you don't have you know, even if you have a young healthy animal, there's still going to be really good information in here for you because unfortunately, it's such a common disease. I'm glad that you're tackling this. So if you go to Alex's website https://www.healingbaypet.com/ and sign up and just mention the show, she's going to give a 20% discount off of this amazing course. So as we leave here today, Alex, where can everyone find out more information about you and your company Healing Bay Pet Nutrition? Yeah, so my website is the best place to go. I don't think I mentioned that during the podcast, but I am a full time veterinary student, so any references made to veterinarian just because I do know firsthand I am in those shoes as well. Due to that consuming my entire life right now. I am atrocious at keeping up on social media but I do have an Instagram I have a Facebook and I have a LinkedIn. Instagram is the only thing that I like remotely kept up on and it's still far from it. But my instagram handle is @healingbay.pet.nutrition. All right, and Social media: IG: https://www.instagram.com/healingbay.pet.nutrition/ FB: https://www.facebook.com/HealingBayPetNutrition/ LI: https://www.linkedin.com/in/alex-eaton-9457701b9/ All right, and all of this, the URL and the social media links are all going to be in the show notes for everybody. And since we're out of time, I am going to say thank you, Alex, for taking this on. Unfortunately, we're seeing a rise as you said, it's an epidemic of kidney disease and kidney failure. But it's all about educating people. And that's what you're doing. And we're very grateful. Oh, good. I really hope that there's some some animals that can benefit from this today. Absolutely. Well, thank you, everybody. Check out https://www.healingbaypet.com/ for more information. Thanks, Alex. Thank you. I want to again thank the team at Green and Experience for not only being our monthly sponsor, but for also creating the amazing plant-based fetch ball, a safe and natural toy that I feel good about giving to my dog Winston.  Check out their online store by going to Etsy.com and put GreenandExperience in the search bar. You can also find the direct link in the show notes. Choose from a set of two or three fetch balls and save by using the code WOL15 at checkout for a 15% discount. Also, if you purchase two or more fetch balls and yours is one of the first 100 orders, you will also receive a FREE encapsulated dog tag valued at $15. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Hey Winston was that another tail wagging episode? Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
Wag Out Loud
Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. 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And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.