Episode 140 | In this episode of Wait, What? Sportsbiz Chat with DP & McGhee, David and Tim open with a wide-ranging look at the evolving power structure of college football — from conference brinkmanship and private equity to leadership dynamics at the highest levels of the sport.

The conversation then shifts to purpose and impact with Flo Bryan, Chief Corporate Alliance Officer at Make-A-Wish, exploring how sports marketing principles can drive meaningful outcomes well beyond the field.

In this episode:
🏈 A deep dive into college football power dynamics, leadership, and institutional credibility
🔥 Big 12 Commissioner Brett Yormark vs. Notre Dame, calling Pete Bevacqua’s comments “egregious” and escalating conference rhetoric
💼 The Big 12’s credit deal with RedBird Capital and Weatherford Capital — and what it signals for the future of conferences
💰 Utah’s reported $500M private equity deal with Otro Capital and its broader implications for college athletics
🚨 The latest University of Michigan football scandal, with head coach Sherrone Moore fired for cause
🎤 Vanderbilt QB and Heisman runner-up Diego Pavia’s outburst at the Heisman voting academy — and the apology that followed
🏁 The NASCAR settlement with two teams and why it could reshape the sport’s competitive and business landscape

🌟 Featured conversation with Flo Bryan (Make-A-Wish):
• Her career spanning sports and nonprofit leadership
• The intersection of sports marketing and cause marketing
• Applying lessons from elite sports organizations to drive impact in the nonprofit world

From boardrooms to locker rooms to wish-granting, this episode examines what it truly means to lead from ahead in modern sports — and beyond.

Wait, What?

Smart takes. Occasional nonsense. Always at the corner of Sports & Business.