In this episode, we sit down with Jennifer Seidman, a true force in the Bay Area hospitality scene whose roots run deep and whose story captures decades of grit, reinvention, and staying power. From her first gig running a paper route as a kid to owning two iconic bars—Acme and Little Bird—Jennifer’s career is a masterclass in working every angle of the business, learning by doing, and leading with bold honesty. We talk about what it means to hold your ground in an industry that wasn’t always ready for women behind the bar. Jennifer walks us through her early days bartending in North Beach, where her first order was a Cynar on the rocks—and she had to ask what the hell that even was. From flyer girl to cocktail waitress to bar owner, Jennifer shares what it was like to grind through San Francisco’s bar scene in the ‘90s and early 2000s and carve out her own lane. This one’s for the folks who know bars as more than just places to drink—it’s for those who know them as stories, stages, and snapshots of time.