In this episode I am joined by Christian Höding, founder and CEO of Hird.io, and an expert in management consulting, strategy, and execution. Startups in healthcare often focus on securing funding, but the reality is—strategy, execution, and leadership are just as critical for survival.In this episode, we take a deep dive into turning strategy into action, exploring what works and what doesn’t when trying to navigate the challenges of healthcare innovation. We discuss how to choose the right market wisely to avoid costly missteps and ensure long-term success. A key part of this journey is building a strong team, one that can truly deliver and adapt to the demands of a competitive industry. We also examine the importance of staying connected to customers, ensuring that products genuinely meet their needs rather than just looking good on paper. And finally, we tackle one of the biggest misconceptions about success—what it actually takes to make it through the valley of death.