In today’s episode, I sit down with Kristine, founder and CEO of NeoCare Nordic, a company on the verge of a major milestone with their groundbreaking neonatal care solution. We discuss what it takes to bring a health tech product to life—from securing CE marking and entering test markets, to crafting a funding strategy that maximizes soft funding and attracts investors. Kristine also shares her insights on working directly with hospitals, creating evidence-based standards, and navigating the tricky gaps between funding cycles.