In this "best of" segment, Sharyn Casey shares what really makes content connect with an audience. Spoiler: it’s not about chasing trends... It’s about being authentic, sparking emotion, and letting your freak flag fly.

You’ll hear why good content always makes people feel something, whether that’s laughter, surprise, or even a little cringe.

We also talk about:

✨ Why authenticity matters more than ever in the age of AI

✨ How to spot fake vs. real emotion in content

✨ Practical advice for getting over the “cringe” factor and showing up as yourself

✨ Why engaged niche audiences are more powerful than big but passive numbers

This clip is from the full episode, Sharyn Casey on Good Content, Community, and Being a Good Person: https://youtu.be/u1aKV5rjnp0

Watch it on YT or listen now wherever you get your podcasts.

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