This is part 2 of episode 2. Emeka and Uwa talk about risk that your idea could be taken or implemented by an incumbent in the area you wish to explore. 

We highlight that ideas can originate through your passions and things you do naturally. Knowledge you inherently have as a result of acquired experience, expertise or previous study could all lead you to that goldmine you seek.

We provide our startup update, tease the content of the next episode and discuss the obligatory excuses section. This podcast contains a lot useful guidance that has altered some of the actions we intended to carry on within our businesses.

Uwa's take for the week:

• have to create a video explaining the product
• Best thing to focus on is driving traffic to the website
• spend money on Facebook and LinkedIn adverts
• fix email functionality on the homepage

Emeka's take for the week:

• this site is a booking website so he has providers and users - demand and supply sides
• needs to complete the scheduling functionality.
• find out the best way to target employers who are looking for ways to incentivise their employees with wellness
• spent £50 on facebook ads already - confirm the return on this investment? any lessons?
• create a landing page to capture the emails of guests to the homepage