In this episode of Watch World, host Faye Soteri speaks with veteran Mark Tolson about the highlights of 2024 in watchmaking, including key product launches and trends seen at Watches and Wonders. They examine the importance of anniversaries for watch brands and review how these milestones affect marketing and product development. The conversation also covers Patek Philippe's controversial new launch, the Cubitus, and predictions for future watch fairs, noting the growing influence of independent watch brands. The speakers also discuss the changing market in watchmaking, addressing trends such as the shift toward understated classic watches, the effect of consumer behaviour on purchasing decisions, and the introduction of bright colours and unique materials in watch design. They also highlight the anticipated return of Universal Genève and recent personnel changes within major watch brands, noting how these shifts may influence the market.
Key Takeaways:
Faye Soteri introduces the podcast and its focus on watch stories.
Mark Tolson shares deep insights from his extensive watch industry experience.
Watches and Wonders 2024 was notably subdued, with limited product releases.
Tag Heuer and Tudor delivered standout products in 2024.
Anniversaries matter—Breguet's 250th anniversary is a major milestone.
Patek Philippe's Cubitus launch received mixed reviews but proved successful.
The impact of anniversaries on brand marketing is crucial.
The return of Universal Genève is highly anticipated.
Personnel changes in major brands bring fresh perspectives.
Independent brands are gaining traction as consumer behaviour evolves.
Episode Timeline:
Chapters
00:00 Introduction to Watch World
01:57 Reviewing 2024: Highlights and Trends
08:04 Anniversaries in Watchmaking: Significance and Predictions
14:12 The Impact of Anniversaries on Marketing
20:04 Patek Philippe's New Launch: The Cubitus
25:27 Looking Ahead: Predictions for Future Watch Fairs
27:03 The Future of Watch Trends
30:45 Shifts in Consumer Behavior
32:55 Color and Material Innovations
36:50 The Return of Universal Genève
40:32 Industry Personnel Changes and Their Impact
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Credits:
Host:
LinkedIn: Faye Soteri
Production:
Keenlii
Producer:
LinkedIn: Barry Keegan
On Location Videographer:
Director:
LinkedIn: Gavin Foden
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About Watch World with Faye Soteri:
A watch doesn’t just tell the time—it tells a story. I’m Faye Soteri, and after 20+ years in global luxury retail and watch buying, I bring you the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlight lifestyle elements that pair perfectly with our admiration of timepieces. Join me as we celebrate the art, design, and culture behind every watch.