The fine print of big ideas in music and technology, hosted by Cherie Hu and featuring a curated selection of leaders, innovators, artists and thinkers from across the music business. This is an ad-free audio companion to the eponymous email newsletter.
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The fine print of big ideas in music and technology, hosted by Cherie Hu and featuring a curated selection of leaders, innovators, artists and thinkers from across the music business. This is an ad-free audio companion to the eponymous email newsletter.
Episode 3 (ft. Mike Warner): Playlists are here to stay, but you shouldn't pay to get on them
Water & Music
53 minutes
6 years ago
Episode 3 (ft. Mike Warner): Playlists are here to stay, but you shouldn't pay to get on them
Streaming expert Mike Warner joins this episode to set the record straight on what playlists really can, and cannot, do for artists' careers. How does one build a playlist strategy that optimizes for fandom? What does it mean to be "ready" for a placement on New Music Friday, and how can artists maximize their preparation? How can you ensure that third-party playlist pitching services aren't ripping you off? And how will the playlist as a format continue to evolve in the future? At the end, Mike and I discuss whether the launches of both Spotify's and Facebook's music offerings in India and other emerging markets are overrated or underrated.
Water & Music
The fine print of big ideas in music and technology, hosted by Cherie Hu and featuring a curated selection of leaders, innovators, artists and thinkers from across the music business. This is an ad-free audio companion to the eponymous email newsletter.
