Waterfall brings together CCW’s leading experts to offer advice and insight on why we should water and how we can do it best. Packed full of hints and tips to the help the environment as well as your back pocket, Waterfall is a must-listen for anyone who uses water.
All content for Waterfall - Saving Water Podcast is the property of CCW - The Consumer Council For Water and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Waterfall brings together CCW’s leading experts to offer advice and insight on why we should water and how we can do it best. Packed full of hints and tips to the help the environment as well as your back pocket, Waterfall is a must-listen for anyone who uses water.
In this episode of Waterfall, Mike is joined by Professor Maja Kutlaca from Durham University to explore why recycling has become part of everyday life while saving water still lags behind. Drawing on her research in social psychology, Maja explains how visibility, social norms and trusted messengers shape our behaviour, and why water saving often feels less urgent or personal. Together, they discuss how better communication, community leadership and simple tools like water meters could help make water conservation a normal, everyday habit.
Timestamps
00:00 – Introductions01:00 – Recycling and water saving03:13 – Why water saving is less visible05:41 – Emotion and motivation08:48 – Public trust and water saving13:21 – Who should deliver messages17:32 – Social pressure and habits29:18 – Closing thoughts
Waterfall - Saving Water Podcast
Waterfall brings together CCW’s leading experts to offer advice and insight on why we should water and how we can do it best. Packed full of hints and tips to the help the environment as well as your back pocket, Waterfall is a must-listen for anyone who uses water.
