Send us a Text to Watts Up Solar Podcast! Emmitt sits down with Kate Collardson, a 20-year PV pro from Denver, to unpack life after OB3: layoffs, the “overqualified” trap, and the massive opportunity in orphaned residential systems. They dig into why U.S. residential solar still carries heavy soft costs (dealer fees, sales stacks), how VPPs beat peaker plants on speed, and where the next wave of jobs lives—project management, design, interconnection, tech support, and O&M. Plus: why parki...
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Send us a Text to Watts Up Solar Podcast! Emmitt sits down with Kate Collardson, a 20-year PV pro from Denver, to unpack life after OB3: layoffs, the “overqualified” trap, and the massive opportunity in orphaned residential systems. They dig into why U.S. residential solar still carries heavy soft costs (dealer fees, sales stacks), how VPPs beat peaker plants on speed, and where the next wave of jobs lives—project management, design, interconnection, tech support, and O&M. Plus: why parki...
Marketing Solar Smarter: Jacob Lundy on ROI-Driven Strategy for Clean Energy Companies
Watts Up Solar Podcast
27 minutes
5 months ago
Marketing Solar Smarter: Jacob Lundy on ROI-Driven Strategy for Clean Energy Companies
Send us a Text to Watts Up Solar Podcast! In this episode of the Watts Up Solar Podcast, host Emmitt Muckles chats with Jacob Lundy, founder of Marketergy, a marketing firm specializing in clean energy and climate tech. With over a decade of experience and $5 million saved in ad spend for clients, Jacob dives into smart marketing tactics that actually convert. They unpack the differences in strategy for developers, EPCs, OEMs, and consultants, and explore how tools like LinkedIn, Meta, and a...
Watts Up Solar Podcast
Send us a Text to Watts Up Solar Podcast! Emmitt sits down with Kate Collardson, a 20-year PV pro from Denver, to unpack life after OB3: layoffs, the “overqualified” trap, and the massive opportunity in orphaned residential systems. They dig into why U.S. residential solar still carries heavy soft costs (dealer fees, sales stacks), how VPPs beat peaker plants on speed, and where the next wave of jobs lives—project management, design, interconnection, tech support, and O&M. Plus: why parki...
