In Ghana, cassava is caught in a paradox: while smallholder farmers lose up to 40% of their harvest to spoilage, factories scramble to import starch, and regional demand for gari and flour goes unmet. This isn’t just waste, it’s a broken system.We sat down with Mr. Wepia A. Awal Adugwala, National President of Ghana’s Peasant Farmers Association and CEO of Agri Exports at the Financing for Agribusiness in Africa 2025 Forum. His insight? The solution isn’t more farming. It’s smarter value.His organization, representing 1 million smallholder farmers across all 16 regions of Ghana (most growing cassava), is building a bridge between rotting harvests and hungry markets. Their plan:- A $3 million cassava processing plant to transform raw roots into starch (for giants like Guinness Ghana), gari, flour, and exports.- Radically reduce post-harvest losses turning spoilage into income for farmers.- Create thousands of jobs especially for women and youth—in processing, logistics, and agro-innovation.- Anchor food sovereignty by aligning with national programs like "Feed Ghana," cutting import dependency.This isn’t charity. It’s a social impact investment in a value chain controlled by those who grow the crop. Profitable? Yes. But more critically, it’s proof that Africa’s agricultural transformation starts when smallholders lead it.Join us in supporting ventures that are building a more sustainable and prosperous future for Africa!#motivation #cassavafarming #podcast #agribusiness #business