In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
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In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
29. STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7
Waypointers
38 minutes
1 year ago
29. STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7
As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is true of AI. Research group STRAT7 has been building expertise in AI well ahead of ChatGPT and generative AI becoming mainstream. This AI themed episode of Waypointers sees STRAT7 leaders Barrie Brien and Paul Jackson in conversation with Waypoint’s tech editor Martin Ward explaining their approach to harnessing...
Waypointers
In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
