In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
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In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
43. No Quick Wins: How agencies can really succeed in the MENA market
Waypointers
34 minutes
2 months ago
43. No Quick Wins: How agencies can really succeed in the MENA market
The MENA region offers growth on a scale hard to find elsewhere, but only for those willing to commit, adapt, and align with the region’s long-term vision. In this episode of Waypointers, partner Jim Houghton is joined by Mike Khouri, Founder & CEO of Tactical. Together they explore the realities of scaling an agency in one of the fastest-growing, but most nuanced, markets in the world and how Mike and his team have done the hard yard to become one of the region’s pre-eminent independent ...
Waypointers
In this, the third episode in our MENA region series we get down to brass tacks. Partner Phil Gripton is joined by Nick Walsh, founder of Migrate, to explore in forensic detail how agencies can successfully enter and grow in the MENA market. After nearly 18 years leading network agencies across the Middle East, Nick now helps independents “land, expand, and thrive” there. He set up Migrate to de-risk market entry and provide leadership teams with a route map for sustainable growth. Together P...
