Epic's Marketing Tools

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/a7/79/fd/a779fd3e-203a-995a-7c29-2b54db9794d7/mza_7577066037000071462.jpg/600x600bb.jpg

We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp

112 episodes

1 week ago

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

Marketing

Business

RSS

All content for We Are, Marketing Happy - A Healthcare Marketing Podcast is the property of Hedy and Hopp and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/29356941/29356941-1748376129128-bcfeef483c16a.jpg

Epic's Marketing Tools

We Are, Marketing Happy - A Healthcare Marketing Podcast

24 minutes 55 seconds

6 months ago

Epic's Marketing Tools

Straight off the plane from Wisconsin, Jenny is joined by Mark Brandes, Director of Data and Technology, to unpack insights from Epic’s first-ever marketing-focused event. As one of only four invited agencies, Hedy & Hopp had a front-row seat to how Epic is evolving to support health system marketing teams, with tools aimed at boosting engagement, elevating branding, and powering campaigns through privacy-safe data integration.

Jenny and Mark break down key updates, including MyChart Builder, which allows marketers to create real-time, branded microsites, Cheers campaigns that enable multichannel patient outreach, and new integrated analytics that track true ROI from campaign to appointment.

Connect with Mark:

https://www.linkedin.com/in/markbrandes/

Connect with Jenny:

Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.