HCIC 2025: Doing More with Less & Other Key Takeaways

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We Are, Marketing Happy - A Healthcare Marketing Podcast

Hedy and Hopp

112 episodes

5 days ago

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

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HCIC 2025: Doing More with Less & Other Key Takeaways

We Are, Marketing Happy - A Healthcare Marketing Podcast

16 minutes 33 seconds

1 week ago

HCIC 2025: Doing More with Less & Other Key Takeaways

Hedy & Hopp CEO & Founder Jenny Bristow, Director of Growth Marissa Gurrister, Senior Account Manager Shelby Auer, and Growth & Operations Manager - Practice Division Abby Davis recap the key trends, popular sessions, and main takeaways from The Healthcare Interactive Conference (HCIC) 2025 in Las Vegas.

HCIC 2025 was full of energy and innovative content, with a major buzz surrounding Jenny’s Learning Lab covering marketing and ROI tracking tools available within Epic. Several sessions stood out, including the CMO panel that included Stuart Dill from Vanderbilt. He spoke about brand preference, awareness, and consideration, emphasizing that marketers need to position campaigns differently for each phase. The Mount Sinai social media team, including manager Brian Crowley and coordinator Suzy Qiu, presented a highly praised, interactive session titled "The Camera-Ready Physician" that detailed their boot camp method for coaching physicians to create unscripted, organic short-form video content. Vanessa Hill from Beth Israel Lahey Health and Reba Thompson from WG Content shared their story of replatforming 17 websites, which they creatively framed as a "choose your own adventure" for the audience. Another speaker who creatively presented was Kevin Snyder, CMO at Nicklaus Children’s Hospital, who showed up to his Automation Meets Empathy session in a superhero cape.Beyond the sessions, key industry challenges discussed on the conference floor included the complexity of navigating patient privacy and compliance when teams are siloed, and the urgent need for new strategies in content optimization to rank highly in the difficult landscape of SEO, GEO, and zero-click search results.Looking ahead, the biggest takeaway overall from attendees, as noted by Jenny, is that healthcare marketers are being continuously asked to do more with smaller budgets, requiring teams to develop creative solutions and maximize assets as they look ahead to 2026.For those who missed it, Hedy & Hopp’s popular Learning Lab "Epic for Marketers" will be presented as a webinar on November 20.

Connect with Jenny:

Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

Connect with Marissa:

Email: marissa.gurrister@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/marissa-gurrister/

Connect with Shelby:

Email: shelby.auer@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/shelby-wanne/

Connect with Abby:

Email: abby.davis@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/adavis513/

Register to attend “Unlocking Epic for Marketers,” a free webinar on November 20 hosted by Jenny: https://hedyandhopp.com/Epicwebinar/ Purchase a hand painted sweatshirt created by our former Artist in Residence Lauren Younge: https://www.laurenyounge.com/store-lauren-younge-art/painted-crewnecks

Follow floral artist Annie Kuhn with Verde Designs: https://www.instagram.com/verdestl/

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