Hedy & Hopp CEO & Founder Jenny Bristow chats with Hedy & Hopp’s new Director of Growth Marissa Gurrister about how to strategically implement influencer marketing as a tactic in your campaigns, offering insights into case studies, challenges, and best practices.
The discussion covers understanding various types of influencers in healthcare marketing, exploring how it differs from traditional social media influencing, and discovering the power of patient advocates (parents/family), physicians, and micro-influencers in healthcare campaigns. Marissa and Jenny highlight campaign successes, including case studies that humanized care and built community trust through patient and patient advocate stories, drove engagement with preventative services using traditional social influencers, and addressed public perception to increase appointment bookings through physician-led content. The conversation also delves into navigating challenges and risks, including HIPAA compliance and best practices for paying influencers. Finally, Marissa and Jenny share best practices for campaign development, emphasizing the importance of vetting influencers, balancing brand messaging with authenticity, and diversifying influencer voices.
Connect with Jenny:
Email: jenny@hedyandhopp.com
LinkedIn: https://www.linkedin.com/in/jennybristow/
Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/
If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.