From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

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We Built This Brand

HumblePod

59 episodes

1 week ago

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.

All content for We Built This Brand is the property of HumblePod and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

We Built This Brand

26 minutes

2 weeks ago

From Likes to Loyalty: Vince Wang on the Future of Influencer Marketing for Restaurants

In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI.

Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence into measurable impact.

Show Highlights:
(00:21) Meet Vince Wang

(01:25) Vince's Journey into Marketing

(02:09) First Role and Performance Marketing

(03:51) Joining Mustard Love

(04:28) The Evolution of Mustard Love

(05:14) Why the Name Mustard Love?

(06:08) What is Mustard Love?

(07:39) Influencer Strategy and Success Stories

(08:20) Micro-Influencers and Local Impact

(11:52) Automating Influencer Campaigns

(18:50) Future of Influencer Marketing

Links:
https://www.mustard.love/

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