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In this episode, Julie Eckersley chats to Amelia Darmawan, Co-Founder and Executive Producer at Totem, a company that’s quietly reimagining what a digital-first entertainment business can be.

The company designs next-gen content businesses for media companies, brands, and creators, helping great IP reach millions more online.

As Director of Strategy & Content, Amelia helps drive innovation across original content, revenue expansion, brand partnerships, and AI-powered workflows.
She shares some of what she’s learnt while shaping the next generation of entertainment brands.

Listen to hear Amelia discuss:

• The shift she’s seen across the screen and creative industries over the last 10 years

• How the benefits can go both ways as we move into true collaborations between traditional media creators and the creatorsphere

• How to maximise your IP and reach new audiences online

• How to understand and work with the algorithms