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We Know Marketing, We Promise
Kelsie Downs + Naoma Serna-Zahn
40 episodes
1 day ago
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.
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Marketing
Business
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All content for We Know Marketing, We Promise is the property of Kelsie Downs + Naoma Serna-Zahn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.
Show more...
Marketing
Business
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024. Unexpected Benefits of Finding a Business Bestie
We Know Marketing, We Promise
22 minutes 41 seconds
3 months ago
024. Unexpected Benefits of Finding a Business Bestie

In this episode, Naoma and Kelsie get real about what it’s meant to find deep friendship in business. They share how having a trusted confidant, someone who understands both the mental load of entrepreneurship and the emotional rollercoaster, has changed the game.


From whiteboard sessions that sparked clarity to hospital visits that revealed burnout, this episode explores how business friendship can be an anchor, a mirror, and a catalyst for growth. They also chat about collaboration without competition, how trust builds slowly (and sometimes unexpectedly), and why this podcast wasn’t just born over margarita, it was built on a foundation of mutual respect, support, and of course… margaritas.


Key Takeaways

  • Having a business bestie can prevent burnout by offering a space to process without judgment.

  • Real collaboration happens when egos are down and trust is high.

  • Proximity deepens perspective—seeing behind-the-scenes builds better advice and encouragement.

  • Being in business is hard; having someone who gets it makes it easier.

  • Friendships in business require maturity, boundaries, and the ability to say “I need time to think.”

  • Confidence grows when you’re consistently reminded of your strengths.

  • Strategic partnerships are built slowly—and benefit from shared values and mutual respect.

  • Disagreements are inevitable, but how you handle them is what matters.

  • There’s no clean line between friendship and business

  • You don’t need a dozen business friends—just real ones can change everything


We Know Marketing, We Promise
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.