In this episode, Naoma and Kelsie talk about the mental gymnastics of building a personal brand—and how to stay consistent without spiraling. They get real about what makes it so hard (hint: perfectionism, comparison, and those "what the hell am I even doing?" moments) and break down the systems that have helped them stay visible over the long haul. If you're overwhelmed by the idea of content planning, posting, and showing your face online, this one’s for you.
Takeaways
You don’t have to be everywhere. Choose one platform and start there.
Content lanes (what you do, how you think, who you are) help organize your brand voice.
Batch planning and simple systems can make consistency feel possible.
Your content doesn’t need to be perfect—it just needs to be yours.
Start where you are. Post through the cringe.