027. Building Your Marketing Foundation in 90 Days

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We Know Marketing, We Promise

Kelsie Downs + Naoma Serna-Zahn

40 episodes

1 day ago

We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.

Marketing

Business

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All content for We Know Marketing, We Promise is the property of Kelsie Downs + Naoma Serna-Zahn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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027. Building Your Marketing Foundation in 90 Days - Pt. 2

We Know Marketing, We Promise

30 minutes 44 seconds

2 months ago

027. Building Your Marketing Foundation in 90 Days - Pt. 2

In Part 2 of the 90-day marketing series, we dive into the content + systems phase—how to build a sustainable content strategy, grow your personal brand, and set a cadence you can actually keep.

What you’ll learn:

- How to pick the right platform (why LinkedIn often wins) and optimize your profile (photo, bio, CTA).

- The Venn-diagram method to define content pillars (expertise, POV, interests) and keywords.

- Personal brand vs. business brand—how to separate them and cross-promote effectively.

- Batching, repurposing, and weekly cadence (videos, carousels/PDFs, posts) that the algorithms reward

- Authenticity that converts: the “FaceTime a friend” approach and the red-velvet-rope policy for ideal clients.

- Engagement systems (15–30 min/day), KPIs, and light email automations to support sales.

- Using AI to brainstorm and calendarize 30 days of content—without sounding robotic.

If you skipped Part 1, go watch that first so this episode makes sense. Then come back here to build the muscle and scale.

Subscribe for weekly, no-fluff marketing strategy.

Question: Which three content pillars will you start with?

Want more? Stick around for behind-the-scenes and practical templates in future episodes.

#MarketingStrategy #ContentStrategy #PersonalBranding #LinkedInMarketing #SmallBusiness