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We Know Marketing, We Promise
Kelsie Downs + Naoma Serna-Zahn
40 episodes
2 days ago
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.
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Marketing
Business
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All content for We Know Marketing, We Promise is the property of Kelsie Downs + Naoma Serna-Zahn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.
Show more...
Marketing
Business
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035. Lead Magnets without the ICK
We Know Marketing, We Promise
19 minutes 47 seconds
3 weeks ago
035. Lead Magnets without the ICK

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to keep your funnels on-brand (and off the “cringe” list)The power of automation with tools like Typeform and FlowdeskHow to build trust through consistency, not pressure tacticsLegal and ethical tips for collecting emails and adding subscribersThis episode will help you rethink the entire funnel conversation—because when your marketing feels genuine, it converts better, lasts longer, and builds trust faster.👉 Subscribe for weekly strategy sessions, creative insights, and marketing systems that actually work.💬 Question: What kind of free resource would genuinely help your audience right now?#EmailMarketing #LeadMagnets #MarketingStrategy #WeKnowMarketing #BusinessGrowth

We Know Marketing, We Promise
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.