04. The Strategic Shift From Product-Focused to Guest-Centered Wine Tastings

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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Isabelle Lesschaeve

12 episodes

2 months ago

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.

Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.

Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.

Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.

Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!

All content for We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is the property of Isabelle Lesschaeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

04. The Strategic Shift From Product-Focused to Guest-Centered Wine Tastings

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

23 minutes 55 seconds

5 months ago

04. The Strategic Shift From Product-Focused to Guest-Centered Wine Tastings

Are you ready to rethink your tasting room experiences?

In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting relationships with these customers and energize your business.

Discover actionable ways to create memorable wine encounters, collect valuable consumer insights, and boost loyalty

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode. Feel free to contact me here to share your thoughts or ask a question. À bientôt!

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