06. The Limits of Wine Expertise: Achieving Objective Results in Professional Tasting

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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Isabelle Lesschaeve

12 episodes

2 months ago

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.

Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.

Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.

Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.

Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!

All content for We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is the property of Isabelle Lesschaeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

06. The Limits of Wine Expertise: Achieving Objective Results in Professional Tasting

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

32 minutes

5 months ago

06. The Limits of Wine Expertise: Achieving Objective Results in Professional Tasting

We're tackling a big controversy:

Can wine tasting ever be truly objective?
Or is it always colored by personal bias and background?

In this episode, Isabelle walks you through the difference between traditional expert tastings and sensory science–backed methods, sharing real stories from inside the wine industry about how our genetics, training, and even the order we taste wines can affect what we perceive.

Why does expertise sometimes lead us astray? What sneaky biases mess with our minds during tastings?

And—most importantly—how can we, as wine professionals or keen enthusiasts, take practical steps to bring more objectivity into our technical evaluations?

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode. Feel free to contact me here to share your thoughts or ask a question. À bientôt!

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