07. How to Gamify and Humanize Wine Tasting with Barb Wild, the "Good Wine Gal"

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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Isabelle Lesschaeve

12 episodes

1 month ago

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.

Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.

Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.

Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.

Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!

All content for We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is the property of Isabelle Lesschaeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

07. How to Gamify and Humanize Wine Tasting with Barb Wild, the "Good Wine Gal"

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

45 minutes 18 seconds

4 months ago

07. How to Gamify and Humanize Wine Tasting with Barb Wild, the "Good Wine Gal"

In this episode, host Isabelle Leschaeve welcomes Canadian wine media expert Barb Wild, the “Good Wine Gal.” Together, they explore how to make wine tasting accessible, fun, and meaningful for everyone.

Barb shares her journey from hospitality entrepreneur to respected wine educator, including her refreshing approach to tasting and teaching wine.
Discover why listening to consumers, avoiding intimidating jargon, and trusting your senses are key, whether you’re a hobbyist or a wine pro.
Plus, get a behind-the-scenes look at Barb’s BC Wine Tasting ChallengeTM and tips for building wine confidence through mindful, sensory-focused practice.

If you want to rethink how you experience wine—with less pressure and more enjoyment—this episode is for you.

Get a glass and join us!

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode. Feel free to contact me here to share your thoughts or ask a question. À bientôt!

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